Explore how you can engage customers with intelligent digital journeys
When the chronicles of the COVID 19 pandemic are written, a whole book will surely be dedicated to the galloping strides digital adoption has taken. Feature rich digital platforms are now a basic need. Customers are demanding greater omnichannel integrations, that delivers a continuous experience seamlessly across channels and touchpoints. A Mckinsey survey, sampling more... Continue Reading →
Digital is the new oil. Like the black slimy stuff that oozes out the ground, all those 1s and 0s is of no use unless processed into something more valuable. That something is customers. How can banks push the boundaries of customer experience and capture customer mindshare? Evolving from ‘Share of wallet’ to ‘Share of... Continue Reading →
Cutting costs, gaining pricing power and cross selling products is the Holy Trinity life insurers are after. Digital is enabling insurance companies to deliver delightful customer experiences through journeys that are simple, quick and convenient. It eliminates misspelling, boosts transparency and empowers customers to get quotes and buy, manage, and renew policies online by themselves... Continue Reading →
Digital has empowered customers to have access from pizza to music tutorials in a few taps. Why should financial services be any different? Today, ‘instant’ is a customer habit. How can banks and financial make digital account opening Simple, personalized and fast.
Customers and financial providers can agree on one thing. Credit cards are the most magnificent invention of the century. In this age of instant fulfilment, customers love impulse purchases. But the thrill can turn into a disappointed spill without the right credit card. Getting a credit card to a customer traditionally took weeks. Digital buying... Continue Reading →
The rise of Alibaba, Amazon and other digital ecommerce has convinced customers that they can have endless variety of products delivered instantly. This is putting immense pressure on banks to embrace instant fulfilment way of banking, keep in sync with advancing innovations and evolving custoemr preference. Hence banks, once considered the epitome of hulking bureaucracy,... Continue Reading →
Disconnected customers journeys are not compatible with customer satisfaction and loyalty. Banks are thus forced to hunt for a unified platform that identifies and optimizes end to end customer journeys. You need to have a loyalty platform provides a perspective on where the value lies in individual technologies, journey stages and operational capabilities. Mapping the... Continue Reading →
People don't usually relate banking transactions to warm, delightful or intimate feelings. Banks, on the other hand, depend on making banking personal to customers for growth. True digital banking bridges the chasm between the two viewpoints by recognizing the complexities of engagement and managing the cross-functional, end to end nature of customer needs by designing... Continue Reading →
The number of customers is finite. Their choices, your competition, is infinite. Your business might be the most profitable on the planet, but the key resource that you need the most – customers – is in short supply. Add conflicted buying behaviour and your business has a tough fight on its hands. This is where... Continue Reading →
A journey is synonymous with finding meaning. You should use your digital journey designers to design captive journeys that enable prospects to find meaningful resolution to their needs. Simply put, a customer journey is targeted interaction between business and prospects or customers. It can make a purchase experience memorable or disastrous. How to make... Continue Reading →
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